On Page SEO: Get amazing results in 2022

On Page SEO is the best way to get your content to rank on the first page. Create unique, valuable, and high-quality content that will attract people. You must make sure to not only provide what a user is searching for but make it easy to read and navigate your website.

On page SEO refers to both the Content and the HTML source code of a page that can be search engine optimized as opposed to off-page SEO which refers to links and other external signals. SEO for websites has constantly changed but it must be kept up with the latest practices. Our free SEO guides are here to teach you the best SEO practices so you can rank for the keywords you are targeting.

Advanced Search Engine Optimization by incorporating keywords

How can you learn Advanced Search Engine Optimization by incorporating keywords? Google uses tons of advanced methods to decide on content relevance. The algorithm Google applies makes it possible to determine the relevant content on your page. Using good on page SEO you can help Google and other search engines what your page is about and who should find it when they are searching.

On Site SEO for your Web Pages

On-page SEO is simply a way to improve your web pages visibility in search engines. It includes aligning page-specific elements like titles, headings, content,, and internal links with keywords.

On-page SEO has changed over the years. It’s important for businesses to stay current with the latest practices in order not to be left behind.

This form of web optimization focuses on optimizing the website’s content, structure, and layout. On-Page SEO includes titles tags, meta descriptions, keywords in page text/content/URLs, etc., and user experience (such as layouts).

On Page SEO basics

On-page SEO is the process of optimizing your web pages in order to rank higher in organic search results. On-page SEO includes content and HTML source code, while it is different from off-page SEO which refers to links and other external signals that occur outside of your website.

What is On-Page SEO?

On-page SEO refers to the practice of optimizing web pages in order to improve search engine rankings and earn organic traffic. The goal is to increase website visibility, improve user experience, and drive quality traffic.

What is Off Page SEO

Off page SEO refers to all the activity outside of your web page that can affect rankings, such as links from other websites. It’s a good idea for both on-page and off-page SEO to work together in order to achieve maximum results.


E-A-T is a very common acronym thrown around in SEO talk, it stands for expertise, authority, and trustworthiness. Google rates websites using the EAT framework.

Google has a clear relationship with quality content in order to determine the quality of the search. Google always placed great importance on the quality content of our website. Sites that create poor quality content lose visibility in organic search results.

Content that satisfies search intent from the search engines

Google’s mission is to display high-quality content that satisfies the purpose of search intent. Search intent is informational, transactional, or commercial.

Provide as much useful content as possible. Explain the topic clearly with helpful answers that are easily applicable to the user.

User engagement

So you do all of this work to get google to place you on top, but keeping users engaged is a huge challenge but is definitely possible.

Once google gives the gift of rank, it is you page quality that determines if you get to keep that gift. This is all done by the user engagement.

If someone finds your page from a search and leaves quickly to try another page, that just told google that you are not filling the intent.

To increase the engagement and satisfaction of the user, work on factors such as website speed, user experience, and content development among others to increase user engagement.

Use your target keyword in the first 100 words

of the page.

The first 100 words of a document are the most important for SEO purposes. Keyword placement is also critical, as it has an impact on rankings, click-through rates (CTR), and user satisfaction.

After Google assigns your page’s content relevancy to the search query, CTR affects your chance of appearing in the top 10 rankings. Use the keyword naturally but don’t sacrifice readability to stuff it in.

These are all factors that affect not only user experience but also your ability to rank well for relevant searches. For every business, the challenge is to reach users who will be interested in their products and services.

The EAT framework offers a way to improve this process by increasing website visibility and ensuring that search results are high quality.

Internal linking

Internal linked content can also improve the effectiveness of On-Page SEO because it helps Google understand your content. Unlike backlinks, internal links do not help your website increase its authority because you add them yourself.

Instead, they funnel existing authority by repositioning links within your website. A high internal links strategy further improves SEO rankings such as bounce rate and conversion rate.

Links should be linked from authoritative pages like your homepage and other pillar pages. The header text in these links will represent what you want your link to rank for. Please try not to use the same anchor texts across several pages.

Does keyword density help in SEO?

Keyword density describes how frequently you use a particular Keyword in your website for a query. You should aim at maintaining a keyword density that aligns with the most valuable content for the search term. Most SEO experts use tools for keyword density.

SEO Tools for On Page SEO to get on top of the search engine results pages

There are incredible AI SEO tools such as Surfer SEO or Outranking that can help you with on page SEO. AI SEO tools such as these will search google and analyze the top results and discover what makes them rank so well.

Then they will guide you on things such as keyword density, LSI keywords, page title, and heading ideas, and more. These SEO tools will even tell you how many words, paragraphs, and headings your page should have.

To take it a step further, it will actually write the content for you optimized for that search term! Now slow that brain down, I am sure your mind just went to one of these thoughts:

  • It is just copying other peoples content
  • I can create a page for every keyword in the world

These two things are both wrong. First about plagiarism, no, it is not copying the words.

These SEO tools are taking all of the best ideas, and using AI to learn that topic enough to write articles about it that will rank higher than the best current results.

So for the next thought about going crazy and writing SEO optimized content on every subject in the world, that is not going to happen.

First off, when it creates content, it is optimized, it is also far from perfect. You will find some perfect sections that it creates, but you will also need to go over it and make sure it sounds good.

You also need to know the subject matter enough to make sure everything is true. So yes, if you know the subject matter well, then you could probably do a 2,000 word SEO optimized article in about an hour or so.

H1 Tag

The H1 tag is the first heading on a webpage. It helps make your content easier for search engines to understand so that it can rank you higher in their algorithm.

H1 and H2 tags are the first two Headings of a document. They must have clear structure in order to please search engines.

H1 tags are a clear hierarchy for content on the web. It is more likely that they will be high-performing and accessible to users, as it provides an easy way of understanding where information can be found in relation to one another.

Wrap subheadings in H2 tags

Add your targeted keyword in at least one, but preferably more subheadings and wrap that subheading in an H2 tag.

On page seo title tags

Title tags still help with rankings, but it is important to have a good title tag. The goal is to give the reader a summary of what they can expect on the page and also provide helpful information for them.

The title tag provides an HTML tag in the head section of each page which provides an initial clue or context regarding the topic of the respective page in question. It is prominently featured on websites as well as in the browser window.

If Google doesn’t think the title tag makes sense for your page then it might create one on its own. That said, duplicate and poor-written title tags can all negatively impact your SEO. It’s important to optimize this feature.

Use unique keyword-rich Meta descriptions

Google recommends writing your own meta descriptions. This is because you get better results in meta description which helps boost organic CTR.

If you don’t create a meta description then google will decide what piece of information on your page would make the best description. The disadvantage of that is you know more than google on what intent you are trying to fill, and you have an opportunity to place the propper keywords into that.

On page SEO: Valuable content

On-page seo is an important part of the overall SEO strategy. It’s not just about keyword density anymore; it’s about creating content that people will want to read and share.

When creating content for a website, be sure to incorporate keywords naturally and strategically. SEO tools like Ahrefs and AnswerthePublic can help identify the most valuable keyword phrases that will drive natural traffic to your site.

The importance of content is the key to all other on-page SEO elements. Invest ample resources in developing quality content, which will lead to a high ranking for your website.

Title tags with emotion

People are attracted to titles that pack an emotional punch, but not too much or it looks like clickbait. When creating your title tags, make sure you have the right keywords in them and don’t use more than one word in any given tag.

Current year in title and description

When you add the year to your title and description, it will help with content that goes out of date quickly.

Check your SEO optimized content

On-page SEO is the practice of optimizing a website to improve its search engine rankings. It includes things like keyword density, page length, and content flow.

Outlining intent questions before writing or editing your content can help you better understand what your audience wants and how best to deliver it.

Use original images

The most effective way to optimize your articles for SEO is to use original images. Original content with unique images will rank higher in search results than a site that uses stock photos.

Write comprehensive content

In order to make your content show up on the first page of the search, you should focus on writing comprehensive content.

For example, if someone searches for “how to build a treehouse,” Google wants to show users content that gives them everything they want such as how-to instructions and pictures of completed projects.

Voice search seo

Voice search is growing, and the most effective way to optimize content for voice search is by providing FAQs.

A recent study showed that Google likes to pull results from FAQ pages. This can be a great way for businesses to increase their organic traffic and number of website visitors, but it is important not to overdo this tactic because the algorithm has caught on.

On-Page SEO pillar pages

Pillar Pages are a set of pages that are designed to target a high-value keyword phrase that you want to optimize for. The content of these pages should be topic-related and will help you rank for that particular term/phrase in addition to targeting other related phrases.

You might have 5 pillar pages on your website, then each pillar page might have 10 other pages that support and link to that pillar page.

What this does is allow you to create supporting pages using long-tail keywords, and LSI keywords that might be easier to rank on, then link to the pillar page it is supporting.

The pillar page needs to be highly valuable content that will attract links naturally.

On Page SEO : Loading Speed

Faster loading speeds are desired by search engine bots and people alike. Your site might have amazing content with all the ingredients to rank, but if it’s slow no one will wait long enough to be able to judge it.

There are tools out there that can help you optimize your website for speed. Google provides an online tool that measures page speed in real-time and offers suggestions on how to improve.

Optimize for mobile

In order to ensure that your content is being seen by as many people as possible, you need to optimize pages for mobile devices. Since Google now gives higher ranking preference to mobile-friendly web pages, it’s important that the site displays well on any device a potential customer may be using.

On page optimization

On-page SEO is the evaluation of a website’s performance. If you are looking to grow your blog or other business, on-page seo can help with that too. Outline what you want to find out about for your site and see if there are any questions that need answering.

Content audit

On-page SEO is about having your content in a way that people can find you. Content audits help identify what types of content are working for you, which helps in the areas of marketing and SEO strategy.

There are great content audit SEO tools that can help you analyze and optimize your website’s on-page SEO. These powerful analytics tools allow users to see the quality of their site, identify problems with page titles or meta descriptions, find duplicate content across multiple pages in different sections of the same site, and more.

Low search volume keywords

Outline the intent questions that a potential customer might have. If you want to target low search volume keywords, think about what your customers are looking for and why they’re searching.

When choosing keywords, it is important to make sure they are low search volume words. You want your website to be the one that comes up when people type in those terms so you can provide unique value and stand out from competitors.

Duplicate content

Duplicate content is when two or more pieces of content are substantially similar and Google will choose a canonical (source) URL to display in its search results and hide the duplicate versions.

Image optimization

An image’s filename should include keywords so that the content can be found when searching for it. Images must also be optimized for search engines in order to rank higher on Google and other major search engines.

Image optimization is the process of optimizing an image to make it smaller without reducing its quality. File names should be descriptive with words separated by hyphens and file sizes optimized for quick loading while maintaining quality. Image optimization tools are helpful in this process, as they can identify which images need alt text or other optimizations before uploading them to any website.

Optimize your URLs for SEO

URL structure is the under-rated portion of on page SEO. URLs in mobile and desktop search engine results pages now stand just above the title tag. You do not want you URL to be something like /10/30/2021/blog/wfwgwf2342df/ you might want something more like /on-page-seo/ something simple and follows with the content of the page.


Schema is a way for you to add structured data to your website in order to help search engines better understand what your content is about. Search engines like Bing and Google use schema markup when creating snippets in search results.

Rank Math is a plugin that helps you with on-page SEO. It gives you the ability to add schema markup for posts and pages, which makes it easier for Google and other search engines to understand what your content is about.