How to choose a domain name

Choose a domain

Choosing a domain name is the key element of your website. It’s what tells people who you are and what your blog or website is about. There are many things to consider when choosing a domain name, including its availability, searchability, brand recognition, uniqueness among other things.

In order to make a first impression, it is important that you have a quality domain name. A website with the right domain name will go further than one without and will likely generate more traffic as well because people associate websites with specific words or phrases.

The key to choosing a great domain name is being able to find something unique yet memorable for your brand so that when someone visits your site they can easily identify what type of website it is.

Domain extensions

The domain extension is the text that follows the dot after a website name. For example, “”. In most cases, you will see common extensions such as “.com” or “.net”. Domain extensions are also known as TLDs (Top-Level Domains).

Individuals can choose from a variety of generic and niche domain extensions to find the perfect name for their new website. There are two types of domain extensions:

Generic TLDs

A generic top-level domain (gTLD) is a group of domain extensions that are associated with each other and intended for general use. For example, “.com” or “.org”. These are the most popular domain extensions on the Internet.

Country code TLDs

A country code top-level domain (ccTLD) is generic that consists of two letters, which are found in the ISO 3166-1 alpha-2 standard for the naming of countries and their subdivisions. For example “.uk” for the United Kingdom, .ca for Canada, etc.

AI Created Domains

This is really new stuff, but there are AI’s that can create domain name ideas for you! I will say, as of today they are not pulling any data, but most are trained up to 2019 (GPT3). As an example I could ask Jarvis to give me ideas for a domain about Frisbee Blog Ideas that do not exist. Then go check if you can purchase the domain name. You never know, AI could come up with a really creative available name!

Brandable over generic

This is difficult because a generic domain name has the SEO benefit of your focus keywords in the domain, although a brandable domain name is often believed to be the better option because it is much more memorable and may also have a wider reach when people search for it.

Think ahead

If you’re trying to brand your website, you should consider your domain name carefully. In addition to having a great name, you want the URL to accurately represent your brand. Think ahead about what you’re going for and how it will sound once it’s attached to your site.

Use keywords in domain names

When selecting a domain name, it is helpful to use keywords that relate to your site’s topic or theme. Doing so can help improve your search engine rankings because it allows search engines to better understand what your site is about.

Short is better than long

As a rule of thumb, short is better than long. Short domain names are easy to type and remember, which is especially important if you want people to link to your site from other websites.

Less is more when it comes to domain names. If you can come up with something short, sweet, and memorable, go for it!

Don’t get too clever

Avoid using puns or wordplay in your domain name. It’s best not to be too clever with your naming convention. A common mistake many individuals make is thinking they are being clever or creative by naming their domain name something other than the focus keywords.

Don’t make it too long

If your desired domain name has an unusual spelling, is longer than three words or is difficult to pronounce, it could be hard for people to remember and spell correctly. By keeping your domain name simple and concise, you will have a better chance of people remembering it and using it.

What makes a great domain name?

Clear and descriptive

A domain name can be made up of a few words, but try to keep the number of words in the name short so visitors can easily remember it. Good descriptive names will give people an idea of what your site is about.

Easy to spell and type

It is important that your website name can be easily spelled when someone types in the domain name into their browser (or clicks on a bookmark). Search engines place a lot of value on the ease with which people can navigate to your site, so be sure to choose a name that is easily spelled and remembered.


When choosing your domain name, try to find one that’s relevant to your business or website topic. You want an audience who is looking for what you’re selling or what you’re blogging about to have an easy time finding your site. Relevance can help with search engine rankings, too.


The best names are simple and straightforward. If you want a domain name that makes it immediately clear what your site is about, go for the most direct option. Avoid using lots of hyphens or numbers in your domain name, if possible.

Consider niche keywords

When deciding on a domain name, it is helpful to consider the keywords that are relevant to your website’s topic. These can help with search engine rankings and also aid visitors who are looking for sites like yours via search engines.

Try to use the most niche-relevant keyword as part of your site name if you are not using a brand name, although short enough brands and niches could go together.

Really though, if you are committed enough to see your brand grow then you should probably stick to your brand name as apossed to a SEO fast track.

Don’t expect instant success

No matter how great your domain name may be, do not expect to see immediate results. Even if you’re attracting the right kind of traffic, it will take time for people to learn about your site and start linking to it.

Avoid hyphens and numbers

Avoid using hyphens or numerical digits in your domain name, if possible. It is best to come up with a name that is creative and descriptive, rather than something that sounds like an account number or random string of numbers and letters.

Domain names should be easy to spell and pronounce

Be sure you’re picking a domain name that others will have little trouble spelling if they hear it said out loud.

Be aware of trademark issues

Before settling on your domain name, you should be aware of any trademarks. If another company’s name is very similar to yours, it could create bad blood or legal issues.

Long-term over short-term

You’ll want to choose a domain name that you will want for the long haul. Choose something descriptive and easy to spell so it can be easily found by people looking for it further into the future. This will help with site traffic and credibility more than short-term benefit.

People often say: “Don’t judge a book by its cover,” but when it comes to domain names, do exactly that. The initial impression you convey is important. If your customers remember your site name, they’ll be more likely to use it.

Domain name generators

There are many domain name generators available online to help you come up with ideas. Most all places to register a domain name will come up with ideals of available domains for you.

When stuck on a name, come up with something short and catchy

If you’re unsure about what to name your site, try thinking of a short, catchy word that’s relevant to your topic. Try different combinations of words until you find the one that sounds best. It can be helpful to start out by writing down any ideas you already have on paper before feeding them into the genorators.

Choose one or more keywords that represent your site

If you want to make it easier for people to find your website, try using one or more keywords in your domain name. It is best to include what the site is about or what you would like visitors to think of when they hear your sites name.

Use a domain name generator to browse options

Looking for inspiration? If you’re stuck on domain name ideas, try out a a few of these tips. Take advantage of online tools to generate domain names or browse thousands of available domains.

Be creative but unique

Your website’s domain name should be creative and original, but it shouldn’t be so strange or creative that it isn’t easily remembered. Unique is good, but too unique might make it hard for people to visit your site or remember what it’s called.

Establish trust

If you want customers to trust your website, make sure it has a professional name and brand. It will help build confidence in visitors if they think the site is well-known and reputable.

Choosing an easy to remember domain name is

not an easy task. It is a long and tedious process that should be taken seriously. If you are looking to buy a domain name, make sure it is something catchy and memorable.